Anyone remembering 70s movie classics such as "The Deer Hunter" with Robert De Niro or "The Eiger Sanction" with Clint Eastwood, most probably has kept the prominent staged jackets from Holubar in memory. To be used as an outfitter of the American screen hero but was not a coincidence, because the jackets, parkas and other alpine equipment of Holubar enjoyed the highest reputation in the mountaineering scene while the company itself at this time became the market leader in the United States through innovative and patented products. The company was founded by Roy and Alice Holubar in 1946 in Boulder, Colorado. From the beginning on the founders put a focus on practical designs, which should above all meet the style aspect to create the first truly tasteful outdoor clothing. Now Holubar is back with established styles and designs, complemented by modern materials and lovely details.